Does Low Rating For UFC Primetime Special Mean Bad Things For UFC 129?
Lost in the shuffle of all the hype surrounding UFC 129 is the fact that numbers have been down across the board for UFC this year. The buyrates are slipping, viewership for their Spike TV shows continues to fall every week and there don't seem to be any drastic changes on the horizon.
Last week, the "UFC Primetime" special featuring Georges St-Pierre and Jake Shields was buried in the Spike lineup and attracted the smallest audience in that show's history.
From MMAJunkie.com:
Wednesday night's debut of "UFC Primetime: St-Pierre vs. Shields," which previews the UFC 129 main event on April 30 between current UFC welterweight champion Georges St-Pierre and top contender Jake Shields, drew 610,000 viewers to Spike TV.
--snip--
The debut episode of "UFC Primetime: St-Pierre vs. Shields" earned the smallest audience to date for a first episode of the "UFC Primetime" series.
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I know that the show aired at midnight with very little promotion before it aired, so I am willing to give this rating a pass. But if the numbers keep skewing downward it could mean bad things for the future.
UFC is not in any kind of immediate danger, but because they run so many shows they have weaned people off the product.
I am expecting this show to do big numbers because St-Pierre has always been a draw, Randy Couture could be competing in mixed martial arts for the final time and fans who have heard all about Jose Aldo's WEC run but haven't seen him will want to get their first look at him.
But UFC needs to do something to shake up their product, at least on a show like "The Ultimate Fighter," because people want to see a new formula. You can't run the same show over and over and over, otherwise people will get bored.
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